“Theo is future-focused, viewing all possibilities. He tends to be strongly visual, and seeing how things might look in the future pops into his imagination, and off he goes. He’s driven by discovering what is possible and seeing what potential a thing, a process, an idea, and a company is truly capable of. He often carefully chooses the areas of interest based on its potential and whether we have the potential to succeed.”
“Theo remains extremely calm in very stressful situations. This is due to his tendency to frame the situation in terms of the big picture and not get caught up in a momentary loss of perspective. When others make general statements, Theo tends to think of exceptions. He easily switches to opposing perspectives to understand the logic behind someone else’s position or argument. He typically enjoys playfully debating and challenging others to reconsider their thinking on various topics.”
Kingfisher
They said it, not me!
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“Theo is an independent, sceptical, intellectually disciplined thinker who sees a lot of nuance in life. His ideas often relate to improving systems, processes, and the world. Theo is not restricted by conventional wisdom. He would rather try out new approaches to find a better way than rely on how it was done, even if it was successful in the past.”
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“Theo is known for his insightful, thoughtful, and unique perspectives, he’s strategic, logical, commercial, and creative.”
Nigel Moss - Director McLaren F1
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“It’s very rare to find a Creative Director and Designer that has such a wide experience in design with commercial knowledge and a vision for the future. Theo’s experience’s cross countries, companies, and cultures and as Creative Director of Habitat this was defined in the 2009/10 Catalogue.”
Jonas Kamprad IKANO - IKEA Group
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“We want to give our customers more innovative and inspiring home design. Theo is a heavyweight in the design industry, and his appointment shows our continued commitment to design and ensuring that we bring the very best home offer to our customers. The appointment underscores the department store’s commitment to driving its design credentials and leading position in the UK home market.”
Peter Ruis, director of buying and brand at John Lewis
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“Theo’s best ideas or solutions to complex problems usually come after he’s mulled the topic over for a while. He percolates the process and it’s not always conscious, more often than not he finds a solution which just pops into his head.”
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“Theo has a rare creative and unconventional spark that allows him to generate a stream of new ideas on any number of topics, most likely to occur in discussions with other people.”
Jonas Kamprad IKANO - IKEA Group
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“Theo designed the Honey Pot when he was 25 years old. It was launched in 1995 and is still on sale. He remains the youngest designer ever to have a product made by Alessi. If anyone were to design a honey jar again, his is the embodiment of the product, a classic.”
Alberto Alessi - Alessi spa
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“Working with Theo always combines the efficiency of good design with being a personal pleasure. We understand his projects. He really knows how to build the image of a brand for the longer term.”
Rene Adda. Lexon Paris
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“Theo was the first designer who I met when he was the design director for Nava. He taught me the approach of the project, and I can say that after 20 years all Nava production is still influenced by his job.”
Luca Penati. CEO
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“As Head of Design at John Lewis Theo’s contribution expanded our vision and in particular the ‘HOUSE’ Brand has created an important legacy for our home product assortment.”
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“Theo’s appointment as Design Director is a significant step in our plan to create a unique and leading offer for our customers. Theo’s substantial experience in creative direction, product design, brand building, and marketing will ensure we make it as easy for our customers.”
Arja Taaveniku, Chief Offer & Supply Chain Officer - Kingfisher