Theo Williams is a highly accomplished design consultant with a diverse career spanning product design, creative direction, and design leadership for prestigious global brands. He has worked with and designed for renowned companies like Alessi, McLaren F1, and Technogym. He has held prominent roles such as Head of Design at John Lewis Home, Creative Director at Habitat, and Design Director at Kingfisher plc. He has also led the creative development for South Korea's Shinsegae retail group and founded www.buydesign.com, a platform connecting businesses with designers. Williams excels in blending creative and commercial design solutions, breaking down barriers between disciplines to drive innovation in product, furniture, retail, and brand development.