Strategy
A selection of projects created for various brands and retailers demonstrating the process of strategic thinking and guidelines, for both internal and external use
![Kingfisher-Design-Strategy-RGB-v11_Page_23.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198912697-4FI20XTGVLSK3SDF353C/Kingfisher-Design-Strategy-RGB-v11_Page_23.jpg)
![Brand Development Strategy copy (Resized 2)_Page_01.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/7dad5525-5d71-4fa6-8614-c8cefbddcaf9/Brand+Development+Strategy+copy+%28Resized+2%29_Page_01.jpg)
![Kingfisher-Design-Strategy-RGB-v11_Page_15.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198905940-FJV440K78NI1YKWSMLHG/Kingfisher-Design-Strategy-RGB-v11_Page_15.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_51.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198649415-TCXBZXCNBKXHF194CE4L/KIN742_CMF_190x250_FULL_20.10.17b_Page_51.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_47.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198647218-D7KK98IFWV7H28Z8OR8U/KIN742_CMF_190x250_FULL_20.10.17b_Page_47.jpg)
![Design Language tw_Page_01.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199493444-30E036Y2BM6JK6UO6G29/Design+Language+tw_Page_01.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_21.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198631339-HF13S47ULQ92QL8HSC76/KIN742_CMF_190x250_FULL_20.10.17b_Page_21.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198632257-XCH76R3YWBGPNSW8E0C7/KIN742_CMF_190x250_FULL_20.10.17b_Page_22.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_20.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198631190-NNT66JRLM8QZBBFC52L8/KIN742_CMF_190x250_FULL_20.10.17b_Page_20.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_10.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198625046-LCTEJ3H7IBEO8HP3OBJE/KIN742_CMF_190x250_FULL_20.10.17b_Page_10.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_11.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198626227-O29PRUAK36GBUVQRKLF2/KIN742_CMF_190x250_FULL_20.10.17b_Page_11.jpg)
![KIN795_STYLE DIRECTORY_A4_20_LR_Page_12.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199437999-Q66TFGRQ0PCZJYYG9KDZ/KIN795_STYLE+DIRECTORY_A4_20_LR_Page_12.jpg)
![Screenshot 2024-11-06 at 12.09.17.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/cfbb11d8-a694-4dca-ad59-6bc0ba676ae1/Screenshot+2024-11-06+at+12.09.17.png)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_09.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198625123-CJBNCGWQNJZSOFESJ7Q4/KIN742_CMF_190x250_FULL_20.10.17b_Page_09.jpg)
![Kingfisher-Design-Strategy-RGB-v11_Page_01.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198894182-0A296XTIPKM51JGABLDU/Kingfisher-Design-Strategy-RGB-v11_Page_01.jpg)
![Screenshot 2024-11-06 at 12.12.08.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/dd4b0c32-af3a-476c-8b87-726e3aff2b20/Screenshot+2024-11-06+at+12.12.08.png)
![Screenshot 2024-11-12 at 10.07.32.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/61207b24-b921-4a50-82e6-035aa87f795e/Screenshot+2024-11-12+at+10.07.32.png)
![Screenshot 2023-11-05 at 15.44.41.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199090060-SASX4Z92GZS1KC13O8CF/Screenshot+2023-11-05+at+15.44.41.png)
![Brand Development Strategy copy (Resized 2)_Page_20.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/2bf58dfc-85e3-4346-a094-7d6b8dc48980/Brand+Development+Strategy+copy+%28Resized+2%29_Page_20.jpg)
![Brand Development Strategy copy (Resized 2)_Page_17.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/afe331e5-22a7-4746-b079-514f90ebac1e/Brand+Development+Strategy+copy+%28Resized+2%29_Page_17.jpg)
![Design Language tw_Page_20.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199505741-85JW65S2ACD32GNXC3AP/Design+Language+tw_Page_20.jpg)
![KIN795_STYLE DIRECTORY_A4_20_LR_Page_06.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199430628-YTEIJPQVNQE0SNQTEIPP/KIN795_STYLE+DIRECTORY_A4_20_LR_Page_06.jpg)
![Brand Development Strategy copy (Resized 2)_Page_14.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/697ab865-4186-45b3-befc-c734ca4e687e/Brand+Development+Strategy+copy+%28Resized+2%29_Page_14.jpg)
![mexx time guideline.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/4f9a26b5-e665-4c4f-b809-916987fc0728/mexx+time+guideline.jpg)
![Test_Page_02.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1693229428191-1AXEDA8JPAE2RV9NDKMS/Test_Page_02.jpg)
![Brand Development Strategy copy (Resized 2)_Page_06.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/67c2bc69-5cbf-4921-bf22-f024229da370/Brand+Development+Strategy+copy+%28Resized+2%29_Page_06.jpg)
![Brand Development Strategy copy (Resized 2)_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/50deefd8-9ecf-4843-baac-2620aabb5b7e/Brand+Development+Strategy+copy+%28Resized+2%29_Page_22.jpg)
![Screenshot 2024-11-08 at 13.40.13.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/23686ac5-987c-4e15-994f-2481a55d5811/Screenshot+2024-11-08+at+13.40.13.png)
![jlp 2.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/d968f9b7-b4a8-46bb-a198-046dbc7eed5f/jlp+2.png)
![Screenshot 2024-11-06 at 12.04.38.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/b95edafe-9f9a-4450-9754-fad729e6067e/Screenshot+2024-11-06+at+12.04.38.png)
![Screenshot 2024-11-12 at 09.58.10.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/2a44ef66-e125-4b9b-97a9-11120162084a/Screenshot+2024-11-12+at+09.58.10.png)
![Screenshot 2024-11-06 at 12.01.16.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/38bc58e8-cba3-4631-b283-eaa3f8882b7f/Screenshot+2024-11-06+at+12.01.16.png)
![Screenshot+2024-11-12+at+10.06.52.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1731409953020-CFFP5OJSDKRAH5ZRKUC8/Screenshot%2B2024-11-12%2Bat%2B10.06.52.jpg)
![VISION_Page_19.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1731405601241-NSG50WOSO0O526YV8WMT/VISION_Page_19.jpg)
![Screenshot 2024-11-12 at 10.05.57.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/22b8a123-f0aa-42d1-b2e2-c53c2a03cc7f/Screenshot+2024-11-12+at+10.05.57.png)
![KIN795_STYLE DIRECTORY_A4_20_LR_Page_01.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199426690-GZ5X0B1VOFPMOY3ZG3UJ/KIN795_STYLE+DIRECTORY_A4_20_LR_Page_01.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_52.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198649808-3SYCKRN5EVRKMDQHBY30/KIN742_CMF_190x250_FULL_20.10.17b_Page_52.jpg)
![Kingfisher-Design-Strategy-RGB-v11_Page_07.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198899509-895XP4H78IJW43MYC9M1/Kingfisher-Design-Strategy-RGB-v11_Page_07.jpg)
![Kingfisher-Design-Strategy-RGB-v11_Page_15.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198905940-FJV440K78NI1YKWSMLHG/Kingfisher-Design-Strategy-RGB-v11_Page_15.jpg)
![Screenshot 2024-11-06 at 12.04.22.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/64ba2c68-0146-4831-ab73-c5765eeb81c8/Screenshot+2024-11-06+at+12.04.22.png)
![Kingfisher-Design-Strategy-RGB-v11_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198912933-B0ZOTR657291M2G8XG2K/Kingfisher-Design-Strategy-RGB-v11_Page_22.jpg)
![Kingfisher-Design-Strategy-RGB-v11_Page_28.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198917628-1WYNARTB5U52NAJUW1B6/Kingfisher-Design-Strategy-RGB-v11_Page_28.jpg)
![VISION_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1731407699503-GIM9FFALJSHUI5N1Z0PK/VISION_Page_22.jpg)
![Design Language tw_Page_04.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199495669-ZXGET74TOO9GBS9L6W4B/Design+Language+tw_Page_04.jpg)
![KIN742_CMF_190x250_FULL_20.10.17b_Page_50.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699198648845-7QSKCZQ46DKULTMN0V7W/KIN742_CMF_190x250_FULL_20.10.17b_Page_50.jpg)
![Screenshot 2024-11-06 at 12.05.50.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/3bea4dd6-c01b-441e-b08e-69e826f089c2/Screenshot+2024-11-06+at+12.05.50.png)
![Design Language tw_Page_08.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199498482-8L315DRO98BI6VV9TK3A/Design+Language+tw_Page_08.jpg)
![Screenshot 2024-11-06 at 12.03.19.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/b5cae25e-0910-4eb1-b1eb-db9691b97b5c/Screenshot+2024-11-06+at+12.03.19.png)
![Brand Development Strategy copy (Resized 2)_Page_23.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/156f05d9-1eab-4feb-90ba-8fc62b18ff11/Brand+Development+Strategy+copy+%28Resized+2%29_Page_23.jpg)
![Brand Development Strategy copy (Resized 2)_Page_18.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/b3797366-227f-40a7-813d-c17d0265ebb7/Brand+Development+Strategy+copy+%28Resized+2%29_Page_18.jpg)
![Screenshot 2024-11-06 at 12.02.33.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/e53a4c48-95af-48e9-87dd-15c6c9f67d26/Screenshot+2024-11-06+at+12.02.33.png)
![Design Language tw_Page_13.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199502231-0XVB84GH0IOPMD1ZJXYF/Design+Language+tw_Page_13.jpg)
![Screenshot 2024-11-06 at 12.05.18.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/dc882192-2902-41f0-b037-b6f98286c4aa/Screenshot+2024-11-06+at+12.05.18.png)
![Screenshot 2024-11-06 at 18.54.17.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/f1f05b92-e8b8-43d7-9ae0-e587fa4d6905/Screenshot+2024-11-06+at+18.54.17.png)
![JLP2_Page_12.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/c97195ff-dacd-4651-b4e5-14d53afc557b/JLP2_Page_12.jpg)
![Screenshot 2024-11-06 at 19.16.48.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/80f75fa5-a6c0-4629-b104-81dcf543bddc/Screenshot+2024-11-06+at+19.16.48.png)
![Screenshot 2024-11-06 at 19.15.50.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/33e8939d-85dd-4ad4-a4b1-ea96fa634194/Screenshot+2024-11-06+at+19.15.50.png)
![Design Language tw_Page_11.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199500468-8JT82O1UCAHASOCCJZ64/Design+Language+tw_Page_11.jpg)
![Screenshot 2024-11-06 at 18.50.43.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/c20dcc6a-5895-4e21-a590-95f901d2a51e/Screenshot+2024-11-06+at+18.50.43.png)
![Screenshot 2024-11-06 at 18.48.38.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/810e91bf-f4a8-459c-b63e-c4922b2c4a16/Screenshot+2024-11-06+at+18.48.38.png)
![Screenshot 2024-11-06 at 18.48.26.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/5b438761-758b-4618-9ac9-8e8a0ad3daef/Screenshot+2024-11-06+at+18.48.26.png)
![Test_Page_09.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1693229434290-DDL2DRIM1YXJFDXVQJVP/Test_Page_09.jpg)
![Design Language tw_Page_15.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199503500-X1J7HQEWR36JAAQ46UIC/Design+Language+tw_Page_15.jpg)
![JLP2_Page_01.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/34d26cdb-273b-45ba-a0f6-16a870510d9f/JLP2_Page_01.jpg)
![Design Language tw_Page_17.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199504508-GGV7Q2O72LYYF9TO7DCO/Design+Language+tw_Page_17.jpg)
![presentation1.3_Page_27.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/f6066092-b981-4f88-a37d-d474f4e9a606/presentation1.3_Page_27.jpg)
![Screenshot 2024-11-07 at 15.52.50.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/7920a038-8c9b-4f02-8a0d-9638ff942642/Screenshot+2024-11-07+at+15.52.50.png)
![Screenshot 2024-11-12 at 09.52.35.png](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/0dcc0848-6295-4acd-b5c8-c10d10d348c2/Screenshot+2024-11-12+at+09.52.35.png)
![mexx time guideline151.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/a069edda-b9ff-4165-b505-08cdc3238ecc/mexx+time+guideline151.jpg)
![mexx time guideline5.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/deb4b3e3-7c07-48d3-908a-a89f3beeb860/mexx+time+guideline5.jpg)
![Design Language tw_Page_09.jpg](https://images.squarespace-cdn.com/content/v1/54a2ca19e4b055cfe6dd1857/1699199499073-V5JRZLE83MEM0QE79WZV/Design+Language+tw_Page_09.jpg)
A selection of projects created for various brands and retailers demonstrating the process of strategic thinking and guidelines, for both internal and external use